Happycamper_Iggesund SiFi | STASH MAGAZINE

Beautiful Brand Film for Swedish Paperboard Maker

Unless you’re a package designer, paperboard is just not something you’re likely to think about much. Stockholm animation house Happycamper and their client Iggesund, a venerable Swedish paper company founded in 1685, hope to change that with this poetic CG work emphasizing the firm’s ecological outlook. [Watch]

Who is Tony Candy | STASH MAGAZINE

Tony the Tiger is Back! Sort of.

Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]

Sam O'Hare_Tesla | STASH MAGAZINE

Parachute Sees the Light with Tesla “Fireflies”

Director/VFX artist Sam O’Hare relies on a background in architecture/design and the tiny but seriously talented crew at his NYC studio Parachute to push this spec, all-CG Tesla spot into need-to-watch-again territory. Attention Elon. [Watch]

Electric Theatre Collective DixonBaxi Freeview | STASH MAGAZINE

Freeview Play Branding and Launch Spot

UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue. [Watch]

Loic Bramoullé_Strange Alloy | STASH MAGAZINE

Of Buddhists and Space Dragons: the Making of “Strange Alloy”

In December 2014, French director Loïc Bramoullé trekked solo to Myanmar to shoot reference and background plates for a short film he describes as a mix of District 9 and Ron Fricke’s 2001 Buddhist-themed documentary Samsara. [Watch]

Lumbre_Brand | STASH MAGAZINE

More is More: The Beauty of Complexity

We’ve come to expect delightfully intricate, beautifully rendered CG projects from Buenos Aires animation and design studio LUMBRE but this new in-house brand animation – assembled from unused ideas and images developed for clients – reaches a new level of impossible detail and mesmerizing motion. [Watch]