Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats. [Watch]
Director/video artist Kevin McGloughlin expands on the “Digi-Cut” animation and compositing experiments he deployed in his 2015 film portrait of his father called “Architect,” constructing a fluid visual cacophony for “End Of The Trail” from Dublin’s Marcus Lambkin, aka Shit Robot. [Watch]
Tokyo-based director Alessandro Pacciani travels to Shanghai to capture BMW’s M4 then conjures 90 seconds of vehicular adrenaline called “Factory Trailer” with the help of editor Marco Battiloro and the VFX skills of Warsaw post house Juice. [Watch]
Barcelona creative studio Cómodo celebrate the opening of the 2016 Promax Europe event in their home town by breaking out a spectrum of styles and techniques in a rollicking “Recognition of the hours of creativity and toil, to the love and passion that we all pour into each project.” [Watch]
Twenty three seconds of 3D character freshness called “Dino Tennis” from character specialists Monkey Tennis Animation Studio, aka director/3D artist Mikkel Okholm, character designer/art director Frederik Storm, and writer/director/3D artist David Crisp. [Watch]
London design studio Art&Graft step up with a 30-second blast of 3D abstraction and typography for the animated title sequence fronting AMV BBDO’s new creative showcase event titled Gunpowder, a curated screening of work across music videos, content, experiential and short films. [Watch]
