Take a quick look at how The Mill Blackbird, a fully adjustable car rig introduced last summer, allowed the Mill+ team to use a 100% CGI vehicle in the reveal spot for the 2018 Chevrolet Equinox and avoid early exposure of the actual vehicle. [Watch]
CG is a risky choice for food brands because the uncanny valley of edibles is deep and wide. ManvsMachine makes bridging that gap look easy, choreographing scores of photogrammetry-scanned ingredients into a frame-perfect spot for Campbell’s thru BBDO New York. [Watch]
Animation director Roy Nieterau and the crew at 3D animation studio Colorbleed in Utrecht, The Netherlands, show off their skills for creating gravitas and atmosphere in this announcement trailer for Redeemer, an action RPG from Gambitious. [Watch]
Here’s how London VFX hot shop Analog conjured all the frosty magic in the “Create Your Ride” spot for Steep, Ubisoft’s open-world game, where players snowboard, ski, wing suit, or paraglide, through spectacular mountain terrain. [Watch]
Inspired by the concept of “potential,” Turkish motion designer Murat Pak opened the 10th edition of FITC Amsterdam this morning with a stark and elegant sequence of minimalist geometric vignettes set to haunting music by Lustmord (aka Welsh composer Brian Williams). [Watch]
Compact and perfectly formed CG short created in four weeks by three fourth-year students at French 3D animation school MoPA (formerly Supinfocom Arles) around the theme of “Fear of heights.” [Watch]
