The most reliable way to perk up just about any explainer video is to populate it with smile-inducing characters – exactly the route Buenos Aires studio Buda chose in this film for corporate wellness app Gympass. [Watch]
How do you turn an exposition-heavy and obsessively accurate three-minute depiction of atomic-level chip engineering into a visual adventure? LA studio Midnight Sherpa and agency Bruce Silverstein & Associates have a few ideas. [Watch]
Category 3D Style, Brand film, CG, Explainer, Featured, Motion Design · Tags Applied Materials, Marc Pittman, Midnight Sherpa, Miguel Lee, Silverstein & Associates, Stefan French
Co-founder Morten Kühl at Kühl & Han studio in Copenhagen, Denmark: “Studio is a live Beta project that combines IKEA’s life at home knowledge with the latest developments in spatial computing, allowing you to measure, style, and share the spaces in your home.” [Watch]
Kevin McCrae, CD and Founder at Playdead in Glasgow: “Life Beyond Earth is an immersive film created in collaboration with Skidmore, Owings and Merrell, and the European Space Agency for their powerful new installation at the 17th International Architecture Exhibition of La Biennale di Venezia.” [Watch]
Category Architecture, Archviz, CG, Explainer, Installation, The Inbox · Tags Box of Toys, European Space Agency, Olaf Blomerus, Playdead, Skidmore Owings & Merrill, Timo Noack
Bipolar Studio, the LA team who first caught our eye with a serene glimpse at the airborne future of Uber, cranks up the voltage in this new work to reveal the future of Porsche – the all-electric Taycan. [Watch]
Populating live-action miniatures with storybook CG characters, director Nick Groeneveld and the Amsterdam studio of Ambassadors make the case that “money can create happiness” in their latest film for ASN Bank. [Watch]
Category Advertising, Animation, CG, Character Animation, Featured, Miniatures · Tags Ambassadors, ASN Bank, Joep Meijburg, Nick Groeneveld, Sebastiaan Roestenburg, Selmore