In their latest work for Swiss athletics brand On Running, London studio Builders Club (whose best work we track here) intro the Cloudsurfer 2 trainer as part of the label’s spring/summer 2025 Soft Wins campaign. [Watch]
The CG sneaker wars continue full force with this latest volley launched by the design and motion team at FutureDeluxe for the experiential unveiling of Nike’s Air Max Dn8. [Watch]
CD Ty Hayward at agency MullenLowe in Los Angeles takes over the director’s chair in this new Acura spot, wrangling animation from five artists and VFX from Arc Creative into an upbeat and unpredictable multimedia romp. [Watch]
Category Advertising, Animation, CG, Character Animation, Featured, Stop Motion, VFX · Tags Acura, Antoni Tudisco, Arc Creative, Arturo and Rodolfo Ambriz, Crystal Cashmere, Dalkhafine, Flopsy & Co., MullenLowe, TORQ, Xander Opiyo
The latest in director/animator Michael Fragstein’s ongoing collaboration with venerable German writing instrument brand LAMY builds a complex and kinetic design language targeted at a younger audience. [Watch]
Perfectly timed to nudge you into spring fully inspired, Stash 170 packs another two hours of extraordinary motion design, animation, and VFX into the Stash Permanent Collection. Take a peek at the two-minute preview. [Watch]
Category 3D Style, Advertising, AI, Animation, Brand film, Branding, Broadcast Design, BTS, BTS, CG, Character Animation, Compositing, Explainer, Feature Film, Featured, Games, Graphic Design, Illustration, Motion Design, Short Films, Spec work, Titles, Typography, VFX · Tags Abra.network, Aleem Hossain, Already Been Chewed, buck, Builders Club, Chez Eddy, Cobb, Danbi Kwak, Diogo Kalil, DissEmbargo, Flatwhite Motion, Floating Point Art, FutureDeluxe, Hello Savants, Jelly London, Jonas Nunes, Kimathi Flavien, le truc, Lobo, Mateus de Paula Santos, Mr Kaplin, nerdo, NotReal, Petrick, Pleix, Raj Davsi, ROOF, SAES Design House, TACTYC, Tantrum, Tavo Studio, Tendril, The Mill, Tiago Marcondes, Tomorrow Bureau, Untold Studios
Acclaimed British photographer/director Rankin wraps Chivas Regal’s 18 blended scotch in several layers of cool for this fashion-forward spot punctuated by hits of CG work from Korb and post by Coffee & TV. [Watch]
Category 3D Style, Advertising, CG, Featured, Motion Design, VFX · Tags Chivas Regal, Coffee & TV, Korb, Rankin, Rankin & Co, Rimantas Lukavicius, We Say Hi