From the team at MPC: “We partnered directly with [Chinese apparel brand] Bosideng to launch a full CGI global commercial, directed by MPC’s Barry Greaves. The aim was to showcase the rigorous 150-step process each jacket encounters before meeting customers. [Watch]
Founders and directors Alexa Sirbu and Lukas Vojir at XK studio in London: “We created a launch campaign for Master & Dynamic’s new MW08 Sport earphones. This consisted of a CGI film and a series of stills that highlight the shatter-resistant sapphire glass and Kevlar case with wireless charging.” [Watch]
Aaron Kemnitzer, founder and ECD at Bullpen in NYC: “We created these animations for Tilt Editions based on Brian Eno and Peter Schmidt’s Oblique Strategies – a series of card-based prompts, with each offering a challenging constraint, intended to help artists break creative blocks by encouraging lateral thinking.” [Watch]
Hungarian CG studio DIGIC Pictures continues its run as an elite purveyor of film for the game industry with this character-driven work for Unknown 9: Awakening, the third-person action/adventure from Reflector Entertainment. [Watch]
Exploring the concept of “what lies underneath the ice”, creative director Paul Mitchell and the crew at Elastic mark the return of NHL games to ESPN (after 20 years) with this ambitious and frosty mix of CG and 2D motion design. [Watch]
From the team at Papy3D in Paris: “Three sisters are facing an impending disaster: the imminent flooding by the Sea of the lands where they live. In the midst of such chaos, the sisterly union is shaken up and each of the sisters experiences the imminence of death, in their inner selves. [Watch]
