Magically transforming a dry (often arcane, and potentially dull) topic into an intriguing and engaging piece of visual content requires a special type of motion design alchemy known as the explainer video. [Watch]
Offering creative freedom to balance the lack (or total absence) of budget, music videos provide directors, animators, and VFX artists with rare encouragement to prove new techniques and indulge eccentric ideas. [Watch]
While the bulk of advertising produced each year may induce yawns or irritation, if you look long and hard enough you will find exceptional work that combines creative and technical innovation to deliver emotional engagement. [Watch]
Director Thibault de Fournas at Parallel Studio in Paris: “The Swiss luxury watch brand TAG Heuer (who has been a major partner in motorsport for many years) entrusted us with the creation of its 2021 Xmas campaign.” [Watch]
Removing client briefs and budget concerns from the creative equation can result in paralyzing indecision or, in the case of these eight short films, it can spark a confident quest for narrative and visual innovation. [Watch]
Creative director Igor Sordokhonov at Media.Work in Moscow: “Tightly connected with the history of humanity, metal is such an influential material that it gave names to the entire epochs of Bronze and Iron. [Watch]
