From the team at MPC: “We partnered directly with [Chinese apparel brand] Bosideng to launch a full CGI global commercial, directed by MPC’s Barry Greaves. The aim was to showcase the rigorous 150-step process each jacket encounters before meeting customers. [Watch]
Founders and directors Alexa Sirbu and Lukas Vojir at XK studio in London: “We created a launch campaign for Master & Dynamic’s new MW08 Sport earphones. This consisted of a CGI film and a series of stills that highlight the shatter-resistant sapphire glass and Kevlar case with wireless charging.” [Watch]
Building on the success of Burberry’s breakout 2020 holiday ad, Riff Raff directors Megaforce and MPC’s VFX team regroup to conjure more weather-driven extreme dancing while elevating the choreography to magical new heights. [Watch]
From the team at Oddfellows in Portland, OR: “Great podcasts need great listeners. We went beyond explaining how paid subscriptions work to tap into the emotional power of the podcast medium.” [Watch]
Exploring the concept of “what lies underneath the ice”, creative director Paul Mitchell and the crew at Elastic mark the return of NHL games to ESPN (after 20 years) with this ambitious and frosty mix of CG and 2D motion design. [Watch]
Transitioning from darkness to fearless over two and a half minutes, this new work for Sick Kids hospital directed by Mark Zibert with VFX and post by The Vanity is one of the most rousing and emotional spots you will witness this year. [Watch]
