Inertia Studios in London just dropped this dynamic all-CG film for UK sportswear maker Helfare in response to the brief, “capture the adrenaline of mountain biking, appeal to the brand’s core audience, and showcase their latest jacket.” [Watch]
The boldness and drama of the all-electric Carmen coupe from Spanish luxury automotive brand Hispano Suiza come to riveting life in this mix of CG and stylized live-action directed by FILFURY and produced by Untold Studios. [Watch]
Director/co-founder Chris Boyle at Private Island in London: “Synthetic Summer is a machine learning interpretation of an American beer advert. It features no real people and is generated entirely from text prompts.” [Watch]
Woodwork Amsterdam and director Menno Fokma kick virtual street fashion up a notch in this glitchy showcase for the limited-edition IRL adidas “Into the Metaverse” collection inspired by the NFT, Indigo Herz. [Watch]
The Team at Cairo VFX shop Monkeys turned around 100+ shots in just 12 days for this knockout spot directed by Ahmed Hussein at ASAP Productions for First Abu Dhabi Bank (FAB) and their sponsorship of Egyptian football club Al Ahly. [Watch]
London 3D animation studio Dada Projects (also responsible for this ambitious Rimowa film) visualizes the materials, processes, and life cycle of the Peel Hemp Chair from California studio PROWL. [Watch]
