Anchored by the low-key tones of usually-funny-man Steve Carell, this easy-going spot rendered in an unfussy 2D style by motion shop Royale thru Omelet, challenges Angelenos to “Save the Drop” as the California drought just keeps getting worse. [Watch]
Nexus directors Smith & Foulkes‘ history with Honda is long and award-laden (we ran Honda “GRRR” on the cover of Stash 03 in Nov. 2004) and this latest pair of spots, which break today thru agency RPA, finds the directing duo’s signature charm and gentle humor applied to the launch of the HR-V Crossover. [Watch]
It’s all-out airborne anarchy in this new :60 for Perrier as Les Télécréateurs directing duo Fleur & Manu team with MPC Paris to launch a wild party in the wild blue thru Ogilvy Paris. [Watch]
Logan co-founder/director Ben Conrad leverages his work on automotive-insanity (like the last four Gymkhana films) into the virtual world with a riveting VR piece for Castrol EDGE via London agency The Brooklyn Brothers. [Watch]
The defiant attitude and exuberance of STATE Design‘s promo for the FOX Sports coverage of the 2015 Women’s World Cup in Canada comes as a welcome bright spot in the shadow cast by the FIFA investigation and Sepp Blatter’s resignation only days before the opening game. [Watch]
The next chapter of BBDO’s 10-year long Ecomagination campaign for GE arrives via the Buck crew and ECD Orion Tait animating with a lo-fi palette of paint, pencil, dry brush and mixed-media. Music by Human. [Watch]