The design and animation crew at BUCK in Sydney take an appropriately light and loose approach to dressing up archival tennis action from The Australian Open in new work highlighting the relaxed social atmosphere of Aussie tennis. [Watch]
Sleek CG style melds seamlessly with the French fashion scene in this new showcase spot for Renault’s Scenic E-Tech 100% electric vehicle directed by ManvsMachine thru Friend London and Quad for Publicis. [Watch]
CDs Nidia Dias and Miguel Rato at London CG studio Steelworks showcase both the features and aesthetics of HOKA’s Anacapa 2 and Mach X shoes in these vigorous launch spots for the activewear brand thru Anomaly LA. [Watch]
Director and motion artist Hasmik Mkhchyan (whose breakout AI short film you can watch here) mixes tyFlow simulations and a touch of the surreal into her CG motion design spot for new online marketplace MEGA. [Watch]
Division director François Rousselet and the VFX team at The Mill Paris build a fabulously over-the-top, gilded maritime adventure around American actress/producer Yara Shahidi for Jean Paul Gaultier’s Divine perfume. [Watch]
Polaroid founder Edwin Land’s retinex theory of color, first published in 1977, comes to whimsical life in this spot from Jelly director/designer/animator Charlie Toqué for the brand’s new I-Type film. [Watch]
