Building his narrative on the experiences of Jacob, an 11 year-old autistic boy, NYC-based director/CD Guilherme Marcondes and the Sao Paulo crew of Lobo use a mix of miniatures and CG to craft a touching and informative piece for US advocacy org Autism Speaks thru BBDO NY and the Ad Council. [Watch]
The ongoing struggle to find a work/family balance charges way over-the-top in this action-packed tale of heroic parents and their sympathetic Toyota perfectly complimented by Edith Piaf belting out “No, I do not regret anything,” from 8com director Josh Frizzell and Sydney VFX boutique Fin Design. [Watch]
IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Watch]
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
The perfect way to start your Friday: A 50-second blast of over-the-top visual chaos at the center of a new global campaign for Adidas Superstar via Brazilian director/animator Antonio Vicentini and graphic designer David Galasse. [Watch]
A heart-wrenching narrative becomes exponentially more emotional when the hero is a child. Witness “Pete’s Story,” a new chapter in the powerful body of ad work commissioned by UK children’s charity NSPCC. [Watch]
