The first spot in Wieden+Kennedy’s Smellegendary campaign for Old Spice combines a fun script (see below), French actor/heart-throb Axel Kiener, and beat-perfect supporting VFX from The Mill – all pulled together by Biscuit director Steve Rogers. [Watch]
Following on the heels of Giant Ant’s fabulous 1930’s animation update, Slack pivots 180 degrees in tone and technique for this frenetic :60, opting for a cast of collaborative CG animals from the masters of such things, Nexus directors Smith & Foulkes, thru TBWA \ CHIAT \ DAY. [Watch]
Roof directors Guto Terni, Sam Mason, and Vinicius Costa unleash a massive, vibrant fantasy world for this Honda spot called “The Dreamer,” realized in obsessive detail and full of unexpected and delightful moments. [Watch]
The popularity of CG acting as stop-motion paper has grown over the last five years because the analog handcraft associated with origami and the apparent low-poly modeling both provide a warmer counterpoint to the too-shiny, machine-made perfection often associated with 3D. [Watch]
High concept and striking CG execution from the all-Amsterdam team of design/production studio Onesize and ad agency TBWA\NEBOKO in this quick 20-second spot for the 100% electric Nissan Leaf called “New Year’s Resolution.” [Watch]
Vancouver narrative masters Giant Ant mix traditional animation and 3D in this updated take on 1930’s cartoons for Slack powered by the song “Count Your Blessings And Smile” written by legendary English actor, singer-songwriter George Formby and re-recorded by Toronto’s Danny Simmons. [Watch]
