Behold the intergalactic reinvention of the running shoe as imagined by Blacklist, Tendril, and an international crew of A-team freelancers for Nike’s launch of the LunarEpic Flyknit. [Watch]
Mixing CG and cel animation, ECD Jonathan Notaro and the Brand New School crew draw inspiration from lacrosse’s Native American origins for this dynamic promo for Nike’s Huarache V Creator cleats. [Watch]
Thirty crew, 12 weeks, six sets, plus hundreds of 3D-printed and hand-painted miniature characters culminate in director Yves Geleyn‘s intricate new stop-motion Happy Meal clip shot on Hornet’s stage in Brooklyn for McDonalds thru Leo Burnett UK. [Watch]
Tokyo-based director Alessandro Pacciani travels to Shanghai to capture BMW’s M4 then conjures 90 seconds of vehicular adrenaline called “Factory Trailer” with the help of editor Marco Battiloro and the VFX skills of Warsaw post house Juice. [Watch]
With a brief to capture the high quality of Sony Action Cam’s slow-motion, Amsterdam director/artist duo Lernert Engleberts and Sander Plug turn to what they call the epitome of slow, “The camera is so simple to use that it could even be used by a turtle, which is how the concept came about.” [Watch]
Blinkink director Greg Barth corals the 3D printing talents of the master modelers at Propshop and the VFX chops of Framestore for a series of complex stop-motion/CG spots for Lenovo’s ‘Goodweird’ campaign thru agency MullenLowe. [Watch]
