There are only so many Dumb Ways to Die but infinite applications for cute animated characters singing a cheeky and hook-filled tune for an unglamorous product. Witness “Make a Nappy Happy” for Docusol (mini-enemas for pediatric constipation) from McCann Humancare in London with production by Kilogramme.
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In the summer of 2014 Vancouver VFX veterans The Embassy released the spectacular “Ultimate Racetrack” for BMW Canada directed and edited in-house by Ozan Biron. Almost two years later the making-of video finally drops and the wait was worth it. [Watch]
Fun and informative potty-mouthed short from Austin brand studio The Butler Bros with animation by Buck‘s LA studio for the Clif Bar Family Foundation maintains “our food system is f*cked, but we can fix it.” [Watch]
Veteran motion masters Lobo and US agency 22squared enlist giant robots and an intrepid young girl to announce the latest environmental initiative from Atlanta carpet giant Interface, Inc. in this sweeping and emotional two-minute animated opus. [Watch]
Snappy animation and wonderful character design from creative director Gareth O’Brien and the crew at Buck in Sydney for Australian brand Woolmark, showcasing how important sheep-shearing has been to human innovation throughout history. [Watch]
Blazing and emotional animated film from Sao Paulo studio Le Cube helps legendary F1 driver Ayrton Senna deliver his heartfelt message of encouragement to fellow Brazilian athletes competing on their home turf at the Olympics in Rio de Janeiro this summer. [Watch]
