What’s the secret to punching out of the Rio Olympics ad barrage? Start with a killer script from W+K Portland calling for A-list sports celebs, hire Prettybird directing duo DANIELS to shoot it, hand the footage to editor Angus Wall at Rock Paper Scissors, then let The Mill handle VFX and grade. [Watch]
In direct contrast to his last Honda spot – the massively complex table-top adventure called “Paper” – Oscar-nominated stop motion maven Adam Pesapane (aka PES) invades the Esther Williams Stage at Sony Pictures Studios in Culver City constructing five life-size sets in this new 60-second opus for the 2017 Honda Ridgeline. [Watch]
Two sweet pieces of absurdist eye candy animated by London’s Golden Wolf driving the “sensory overload” behind The Barbarian Group’s new campaign for international beverage brand Mirinda, produced through Blacklist in New York. [Watch]
Inspirational copy over footage of fearless young athletes is not new. Neither are photo-real CG snails. But this rousing spot for Samsung from Park Pictures director AG Rojas with VFX and grade from MPC LA combines both elements (plus original music from Barking Owl) into something fresh and invigorating. [Watch]
Animation director Lucy Izzard, the Aardman crew and Adelphoi Music channel the style and tone of a bouncy pre-school video to get parents talking to their 4-8 year-olds about sexual abuse in this work for UK charity NSPCC. [Watch]
Take a peek at the stunner Style Frames and process reel behind the centerpiece spot of the new retail launch package for Nike’s Air Max 1 Ultra Flyknit shoe created by multi-talented Munich motion house Aixsponza. [Watch]
