The best advertising case study we’ve seen in several years, this 90-second clip details “Impossible Game,” an innovative and ambitious project from agency TBWA\Paris designed to help France’s national state-owned railway find extraordinary engineering talent. Client: SNCF Agency: TBWA\Paris [Watch]
At the PromaxBDA conference in June, I lead off my annual State of Design session with a 60-second mini-masterpiece of character and VFX called “You’re alive. Do you remember?” created by Berlin agency Heimat for European DIY superstore chain Hornbach. [Watch]
Sleek compositions and fluid transitions rendered in a minimal palette drawn from France’s Tricolor flag distinguish H5’s online video animated at Studio Wanda in Paris for Dior’s Eau Sauvage men’s fragrance first introduced in 1966. [Watch]
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
Commissioned by a not-for-profit Christian ministry to promote a book by Kevin DeYoung, this vibrant and detail-rich sequence from the team of Vancouver animator/CD Jorge Rolando Canedo Estrada (aka Jr.canest) and Seattle illustrator/designer Don Clark will appeal to both believers and heretics alike. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
