The first true epic of the 2018 holiday ad season just landed – a three-minute whirlwind of CG characters and miniature sets wrapped in a lesson for creative types – courtesy of TBWA\Media Arts Lab and the Buck crew. [Watch]
Paris directing duo Burcu Sanku and Geoffrey Godet conjure a sublime mix of winter and whimsy in their second Alhambra Collection spot for French luxury brand Van Cleef & Arpels. [Watch]
The first real tear-streamer of the 2018 holiday ad season, Macy’s “Space Station” combines the humanist touch of Epoch Films director Martin De Thurah with cinematic space shots and zero gravity VFX from rising NYC studio Blacksmith. [Watch]
A sweet story based on the real-life experience of a retired and recently widowed former Russian cosmonaut staying at a Ritz-Carlton resort in China, directed by Le Cube thru Final Frontier for Saatchi & Saatchi and Team One. [Watch]
French e-commerce site Cdiscount celebrates 20 years online with a trio of CG spots via Eddy directing collective Boddicker with Paris studio Brunch handling the 3D animation duties. [Watch]
In their “98% Human” spot, PETA made it very clear they don’t allow animals to be used in the filming of their commercials, so it was up to German VFX company Mackevision to make sure Lucky the pig was indistinguishable from the real thing. [Watch]
