Implementation Jim Schmidt Felix Fischer Carolin Schramm Story-Synopsis Cubert’s life is determined by work. Endless repetitions of the same tasks, dull routines, a perfect construction of monotony. Suddenly he is wrenched out of his daily grind and is confronted with a seemingly inescapable system. His quest for an exit leads him deep into a labyrinth of monotony – and to the bounds of his sanity.

Schmidt, Fischer, Schramm: “Lost Cubert”

If your current job reeks of a certain Kafka-ness, this animated short may be just what you need. Fresh off a successful festival run, “Lost Cubert” was created by Jim Schmidt, Felix Fischer and Carolin Schramm while studying at Hochschule RheinMain in Wiesbaden, Germany. [Watch]

MPC Dougal Wilson IKEA | STASH MAGAZNE

Dougal Wilson, Blinkink and MPC: IKEA “The Joy of Storage”

A combination of puppetry from Jonny & Will at Blinkink and CG from MPC (created from a range of nature and bird references) elevates Dougal Wilson‘s new IKEA spot for Mother into the first major-league awards threat of 2015. [Watch]

Buck_Macdonalds Arch Enemies | STASH MAGAZINE

Buck Spreads the Love: McDonald’s “Arch Enemies”

Clever concept from Leo Burnett plus snappy design, direction and animation by Buck propelled by an impossibly happy track by Mozella (who also wrote Wrecking Ball) “asks even the worst of arch enemies to put down the gloves and bring in the hugs in this all out love fest for McDonald’s.” [Watch]

Eric Lerner_Gabriel | STASH MAGAZINE

Eric Lerner “Gabriel in the Dreamscape”

Tel Aviv-based Nomint director Eric Lerner introduces his latest 3D character living in the real world: a yellow skater dude with strange artistic powers and existentialist issues named Gabriel. Eric Lerner: “This introduction showcases Gabriel’s world and some of my ideas of what is possible within it. [Watch]

Barth_Hello Play | STASH MAGAZINE

Greg Barth’s Handmade Musical Treat

London-based Swiss designer-turned-director Greg Barth turns this promo for Hello Play (a Belgian online electronic music platform) into a fun showcase for his trademark surreal ideas and minimal esthetic, creating all the visuals in-camera using stop motion, 3D prints, and 13 pounds of white chocolate. [Watch]