Clever concept from Leo Burnett plus snappy design, direction and animation by Buck propelled by an impossibly happy track by Mozella (who also wrote Wrecking Ball) “asks even the worst of arch enemies to put down the gloves and bring in the hugs in this all out love fest for McDonald’s.” [Watch]
Tel Aviv-based Nomint director Eric Lerner introduces his latest 3D character living in the real world: a yellow skater dude with strange artistic powers and existentialist issues named Gabriel. Eric Lerner: “This introduction showcases Gabriel’s world and some of my ideas of what is possible within it. [Watch]
London-based Swiss designer-turned-director Greg Barth turns this promo for Hello Play (a Belgian online electronic music platform) into a fun showcase for his trademark surreal ideas and minimal esthetic, creating all the visuals in-camera using stop motion, 3D prints, and 13 pounds of white chocolate. [Watch]
