Toronto’s Tendril showoff their full in-house toolbox in a interactive music video combining live action, haute design, animation and VFX to intro Molson Coors new Altitude lager thru Rethink. [Watch]
Barcelona studio Manson create the next installment of the animated first-person “California Inspires Me” series from Google Play and California Sunday Magazine: a surprising and insightful peek into the childhood of musician/composer/painter and DEVO co-founder Mark Mothersbaugh. [Watch]
Passion director Jon Saunders follows up his epic Nike “The Last Game” World Cup spot with another massive CG romp. The :60 spot is one of 14 produced thru Ogilvy & Mather, Paris to celebrate the 100th anniversary of arguably the most recognizable package design all time. [Watch]
If you’re as tired of cooler-than-thou skater videos as we are, you’re ready for Keith Schofield‘s new take-the-piss clip for “Somebody New” from Rochester’s Joywave. Make it past the first 50 seconds and things get weird, then progress into absolute madness. [Watch]
NYC freelance designer/animator Naoko Hara chooses an understated, abstract and painterly motion treatment for a powerful message from NYT best selling author, editor and transgender activist Janet Mock. Commissioned by the Fusion Network for their online series called Self Evidence. [Watch]
Helping a government agency educate citizens on how and where to partake of their legal cannabis is not an assignment that comes along everyday (or lifetime). Kudos to LA studio Roger for nailing the style and tone needed to make this potentially hilarious/heavy-handed/cloying assignment informative, upbeat and stylish to boot. [Watch]
