How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
London motion mavens DixonBaxi rethink how the Premier League connects with its two billion football fans, constructing a striking and expansive new broadcast packaging including show titles, in-match graphics, augmented-reality, touch-screen, studio graphics, and soundtrack. [Watch]
Commissioned by a not-for-profit Christian ministry to promote a book by Kevin DeYoung, this vibrant and detail-rich sequence from the team of Vancouver animator/CD Jorge Rolando Canedo Estrada (aka Jr.canest) and Seattle illustrator/designer Don Clark will appeal to both believers and heretics alike. [Watch]
LA studio STATE Design celebrates its third year with a new space, new website and this animated self-promo piece showcasing the company’s diverse range of talents and extolling their boutique values. Have a look at some of the development art as well as the finished piece. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
Gabriela Badillo and Enrique Sañudo at design and animation studio COMBO, conjure a welcome mix of graphic elegance and vibrant joy in this pitch to Mexican Channel TV Claro Sports for a broadcast ID promoting the broadcaster’s coverage of the 2016 Olympics in Rio. [Watch]
