Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]
Director/VFX artist Sam O’Hare relies on a background in architecture/design and the tiny but seriously talented crew at his NYC studio Parachute to push this spec, all-CG Tesla spot into need-to-watch-again territory. Attention Elon. [Watch]
UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue. [Watch]
Let’s say you’re a giant international media brand and you ask a design/animation studio to create IDs that “make fun of some pop icons.” And let’s say that studio nails it. Delivers in frickin’ spades. What could possibly go wrong? [Watch]
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]
When VFX artist Dave Fothergill released “I’ve fallen, and I can’t get up!” last year, the world suddenly realized 3D crowd dynamics could create more than rampaging hordes of Orcs and zombies: it could be funny. [Watch]
