IKEA’s new store in Cheras, Malaysia is about to become the retailer’s best known location thanks to this brilliant, absurdist romp from Paris-based Stink director/mixed-media artist Louis Nieto through BBH AP powered by clever lyrics and a killer track from Fuse Adventures in Audio. [Watch]
The debate over the pros and cons of creative spec work at Stash’s Style Frames conference in 2013 ended with the unofficial two-word consensus: necessary evil. Toronto ad agency Zulu Alpha Kilo strongly disagrees, and produced this clip to make their point. [Watch]
London director/designer Jesse Collett graduated from the Royal College of Art in 2014 on the strength of this low key but technically adventurous short film he describes as “an ethereal, multi-dimensional mashup of real and animated elements.” [Watch]
Japanese animator/director Hideki Inaba remixes elements from his recent animated short called “Berg” into a new video of breathtaking organic complexity for the “Slowly Rising” track by Dutch electro artist Beatsofreen. [Watch]
If you watched the animated short “Jinxy Jenkins, Lucky Lou” from Ringling College students Michael Bidinger and Michelle Kwon last year, you know the gap between student and professional character animation work has vanished. Here’s evidence the same has happened for character-driven VFX. [Watch]
Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot. [Watch]
