Gaming fans have waited 12 years for a reboot of the Doom world and now they have a taste of the relentless mayhem dropping May 13 (for Xbox One, PS4, PC) with this trailer from Reset director Joseph Kosinski and CG masters Blur Studio thru agency AKQA, all powered by the dulcet tones of Swedish hardcore punk. [Watch]
Nexus director (and architecture graduate) Kibwe Tavares captures a tour de force of intense dance moves and singular characters to launch Guinness’s new Africa Special beer – thru AMV BBDO with post/VFX courtesy of The Mill and Factory Fifteen. [Watch]
LA’s Laundry say they approached the challenge of creating new IDs for The Simpsons – arguably the most graphically identifiable broadcast property of all time – with the strategy of “keeping it recognizable visually but surprising tonally.” [Watch]
Co-directors Adrian and Quentin de Grivel at Biscuit Studio in Paris give robot dystopia a warm, atmospheric and ultimately trippy twist in this animated music video for “Le Marteau et la Plume” featuring Mali-born hip-hop artist Oxmo Puccino. [Watch]
Newly signed Hornet director Andy Baker teams with illustrator Andy Rementer to create a whimsical 2D-animated trip for Asics called “One With The City” thru 180 Amsterdam – a smart counterpoint to the recent flurry of cool and glossy CG sneaker-porn. [Watch]
Saddle up for two and a half minutes of gloriously random confection-colored vignettes designed to channel the mysterious power of Kawaii (cuteness) and propel Marukome instant miso soup off the shelves of Japanese grocery stores. [Watch]
