Turns out the Arabic word for parenthood (pronounced “Al Obuwah”) translates as “fatherhood.” So in the spirit of acknowledging mom’s role, Middle East retailer Babyshop and their agency FP7/DXB created a new Arabic word: Al Umobuwah. [Watch]
The first in a series of explainers from Amsterdam creative collective Hello Savants for Eatruscan, an Italian agricultural initiative focused on the processing of cannabis derivatives for the food and pharmaceutical markets. [Watch]
Final Cut editor Ben Stephens demonstrates the power of his craft to spike your heart rate in this spot for Formula 1 racing directed by Chris Boyle and amplified by VFX and post work from Time Based Arts in London. [Watch]
Berlin animation/VFX house dondon nudge the crash-test dummy genre forward by motion-capturing the actor’s finest details then hand-crafting facial tweaks in this charmer directed by Josh Dawson for German automobile club ACV. [Watch]
This impossible-to-ignore all-CG brand film was created by Milan/London motion studio Ditroit and ran in store windows as part of Diesel’s “Say no to uncool wool” campaign. [Watch]
Alkanoids, the Milan design studio who opened PromaxBDA Rome a few weeks ago, is back with a series of fun Popsicle-colored IDs for Spike Italy – plus the only making-of video I’ve ever seen cut to a Rammstein track. [Watch]
