In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
Apple’s latest volley against the online surveillance economy is a gently comic nod to Hitchcock and Orwell courtesy of Smuggler director Ivan Zacharias with avaricious metalic avians via VFX shops Legacy Effects and House of Parliament. [Watch]
Three powerhouse motion studios, Antibody, Elastic, and Imaginary Forces (aka the reigning royal trio of TV title design) dominated the Outstanding Main Title Design category at the 2024 Emmy nominations announced July 17. [Watch]
Category Broadcast Design, CG, Featured, Motion Design, Titles, Typography · Tags Amazon Prime, Antibody, Apple TV+, Elastic, FX Networks, Hazel Baird, Imaginary Forces, Kilter Films, Nadia Tzuo, Netflix, Patrick Clair, Raoul Marks, Ronnie Koff
London-based director/music producer Emma Catnip just dropped her latest motion experiment, a short film/music video called Bloom she describes as part of her “ongoing exploration of how AI can complement human creativity in animation.” [Watch]
In one of the last projects out the door of Glasgow’s Axis Studios before the company’s closure in July 2024, director Sava Zivkovic conjures a series of ambitious and atmospheric CG cinematics for Bungie’s Destiny 2 franchise. [Watch]
How do you keep a fact-filled product film visually and emotionally engaging for three minutes? Director Thomas Traum and his team at TRAUM INC deliver the answer in this smooth and nimble explainer for the re-engineered Beats Pill Bluetooth speaker. [Watch]
Category 3D Style, Brand film, CG, Featured, Motion Design, VFX · Tags Apple Beats, Beats by Dre, Jake Troth, Kuedo, Michael Malowanczyk, ONE-IS, Thomas Traum, Traum Inc