Director/designer Soyeon Cho, a student at VDAS in Seoul, South Korea, reimagines the look and feel of Estée Lauder’s perfume brand Le Labo across a variety of media including this brand film, the website, and print. [Watch]
Leveraging the intense emotions of six Olympic athletes, Japanese cosmetics brand SK-II launches a series of ambitious and empowering films with the help of Imaginary Forces, Passion Pictures, Platige Image, and C3 thru WPP. [Watch]
Category Advertising, Animation, Brand film, CG, Character Animation, Featured · Tags Alan Williams, Bartek Kik, C3, Damian Nenow, Eclectic Sounds, Grey, Hogarth, HUGE, Imaginary Forces, Jon Saunders, Mano, Mediacom, Passion Pictures, Platige, Platige Image, Simon Elms, SK-II, takcom, VaynerMedia, WPP
Director Zhang Yahui and her studio YAGA Animation in Taipei open the 2021 Vision Get Wild Awards in Taiwan with this non-stop, neo-retro motion frenzy built around the theme “Creating variants, attacking the strong.” [Watch]
According to Wikipedia, trepanation involves drilling or scraping a hole into the human skull. A fun fact that makes it the perfect title for this psychotropic anime-flavored video for the Japanese creative collective Millennium Parade. [Watch]
For the launch of Fender’s American Acoustasonic Jazzmaster guitar, which allows players to blend between acoustic and electronic tones, veteran CG artisans ManvsMachine craft a stunner based on the tagline “The Sonic Shapeshifter”. [Watch]
HP brings together an A-team of the planet’s visual talent for this branded short film commissioned to highlight their line of Z high-performance PCs aimed at designers and creators. [Watch]
Category 3D Style, Animation, Branded Content, CG, Featured, Motion Design · Tags Alex Trochut, GMUNK, Hewlett Packard, HP, Jody Macdonald, Nidia Dias, Orlando Arocena, Rik Oostenbroek, Shane Griffin, Valtteri Laihanen, Zelig Sound