Augmented by VFX from Stockholm studio Naive, director Natanael Ericsson’s new spot for Swedish home appliance brand Electrolux makes a powerful case for consumers to ‘break the pattern’ and reduce clothing waste. [Watch]
Armed with a degree in architecture and a PhD in design, Giorgia Lupi has blazed a trail of awards and accolades since founding her data-driven studio Accurat in 2011 and joining design colossus Pentagram as a partner in 2019. [Watch]
Venerable French bike brand Lapierre celebrates 75 years with a series of striking CG films by Brighton’s own Bolder Creative showcasing the three limited edition models released for the anniversary. [Watch]
In a new collaboration with Way of Wade (a lifestyle venture btw Chinese sports brand Li Ning and former NBA star Dwyane Wade), CG master Peter Tomaszewicz ramps up his signature surrealism to mark the collection’s 10th anniversary. [Watch]
Unlisted director/animator Julian Frost (who broke the internet and awards circuit in 2013 with “Dumb Ways to Die”) celebrates keeping kids’ dreams alive in this sweet short film for the Children’s Cancer Institute Australia. [Watch]
UK furniture brand MADE doubles down on its “Never Ordinary” tagline in this surreal departure directed by Fabrice Le Nezet with production and VFX all handled at Optical Arts in London thru agency Wonderhood Studios. [Watch]
