Unless you’re a package designer, paperboard is just not something you’re likely to think about much. Stockholm animation house Happycamper and their client Iggesund, a venerable Swedish paper company founded in 1685, hope to change that with this poetic CG work emphasizing the firm’s ecological outlook. [Watch]
Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]
Director/VFX artist Sam O’Hare relies on a background in architecture/design and the tiny but seriously talented crew at his NYC studio Parachute to push this spec, all-CG Tesla spot into need-to-watch-again territory. Attention Elon. [Watch]
UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue. [Watch]
In December 2014, French director Loïc Bramoullé trekked solo to Myanmar to shoot reference and background plates for a short film he describes as a mix of District 9 and Ron Fricke’s 2001 Buddhist-themed documentary Samsara. [Watch]
We’ve come to expect delightfully intricate, beautifully rendered CG projects from Buenos Aires animation and design studio LUMBRE but this new in-house brand animation – assembled from unused ideas and images developed for clients – reaches a new level of impossible detail and mesmerizing motion. [Watch]
