With the construction of a mutating translucent labyrinth, ECD Erin Sarofsky and her design team set an enigmatic tone for the HBO Max series “The Staircase” while hinting at the calculated nature of the crime that inspired it. [Watch]
From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
Category 3D Style, Animation, Brand film, CG, Stop Motion, The Inbox · Tags Aggressive, Alex Mikhaylov, Alex Topaller, Athena Healthcare, Colossus, Dan Shapiro, Loop, Massive Music, Max Chelyadnikov
Panoply creative director Mark Lindner: “Verizon approached us to create a package of interstitials to accompany promotions for nine different programing genres on their Fios on Demand service.” [Watch]
Creative director Morgan Powell at Seed Animation in London: “Yelp’s first campaign since 2016 features three restaurateurs who turned the unpleasantness of the pandemic into positive situations by giving food out to local people and offering opportunities to chefs who were struggling to get by.” [Watch]
Creative directors Alex Mikhailov and Max Chelyadnikov at Loop: “The next piece in our ongoing collaboration with Adidas, this time for the new Harden shoe line.” [Watch]
Director Jake Wegesin and his brand new animation studio Ambient Press just dropped this fabulous in-house short film, a comedic look at details and characters of the historic USA/USSR space race from 1955 to 1969. [Watch]