Director and concept artist Lauren Indovina heads up a sprawling international production crew, led by VFX and animation studio LIGHT, as they corral NFTs, bored apes, and web3 into a crypto adventure of epic proportions. [Watch]
Category Animation, Brand film, Branded Content, CG, Character Animation, Featured, Motion Design · Tags Coinbase, Formosa, Framestore, Invisible North, Lauren Indovina, LIGHT, Partizan, Picnic
Venerable US oil and gas company Conoco gets a thoroughly quirky update in this series of fun character films by director Lucas Camargo and the design/animation team at ROOF in New York. [Watch]
From the team at Tendril in Toronto: “We collaborated with design agency Oker to establish a logo reveal and brand film for new Chinese automotive company Jidu, to be unveiled at ROBODAY 2022.” [Watch]
Running almost six minutes long, Blur’s newest Valorant trailer notches up the crisp action, precision blocking, and detailed character work as they introduce “Omega Earth” in Episode 5 of Riot Games’ first-person shooter franchise. [Watch]
From the team at Aixsponza in Munich, Germany: “Nike and game developer Psyonix have partnered to bring the new Nike Air Zoom Mercurial football boot into Psyonix’s Rocket League game following its debut in stores and on pitches around the world.” [Watch]
ECD/founder Matt Pyke at Universal Everything: “‘Ocean’ is an artful representation of recycling ocean plastic into the fabric used in the interiors of the all-electric Hyundai IONIQ 5 car. [Watch]