Creative director Nahuel Salcedoat at Onesal in Tokyo: “British luxury fashion brand Mulberry launches the Softie handbag collection. And to reveal the more youthful and pillowy feel side of their new product, BBH Singapore reached out to us to portray an alternative angle.” [Watch]
Category 3D Style, Animation, Brand film, CG, The Inbox · Tags BBH, Damian Sendin, Echoic Audio, Mulberry, Nahuel Salcedo, Onesal, Rob Sundelin
Designer/director Douglas Bowden (aka Pandayoghurt) in London: “The task was to create a short reveal film for the new Audi E-tron. We wanted to explore what happens in the moment when an object is revealed and how the process of revealing an object can inform the entire aesthetic. [Watch]
Director/animators Mariusz Becker and Philip Lück at WOUQ in Germany: “Tylko approached us to help them out with their new social media campaign, focusing on their custom and perfect fitting furniture made just for your personal space.” [Watch]
Best known for his VFX-emboldened commercials and music videos, star director Ian Pons Jewell corrals a team of 2D animators in a passion project for New Zealand non-profit 4 Day Week Global thru UK agency MOX. [Watch]
Category Animation, Brand film, Character Animation, Explainer, Featured · Tags 4 Day Week Global, Alex Jenkins, Amanda Bonaiuto, Cheng-Hsu Chung, Dal Park, Ian Pons Jewell, Juan Carlos Roberto, Matteo Dang, MOX, Pia Graf, Stephen Fry, String and Tins
The improbable rise of Ernie Ball, a music business empire built on guitar strings, comes to life with brisk pacing and the witty collage talents of LA-based CD/director Ariel Costa (aka BlinkMyBrain). [Watch]
TikTok recently launched its new augmented reality (AR) development platform Effect House to much acclaim, allowing users to create hundreds of special effects that can be shared with the entire TikTok community. [Watch]