If you were wondering just how and when AI could impact the design/branding industry, this explainer from Leftchannel for San Francisco generative AI company Typeface should provide clarity on both fronts. [Watch]
Hot on the heels of their energized Helfare spot, the CG team at Inertia Studios in London downshifts to an ASMR vibe in this multi-sensory experience film guiding visitors through an onsite whiskey tasting. [Watch]
From the team at Golden Wolf: “We had the pleasure of working with our fam at Doodles on this dynamic teaser trailer. Featuring chief brand officer Pharrell Williams, the film launches the latest phase of the Doodles story: The Stoodio, the new home for the Doodles experience where anyone can build the Doodle of their dreams.” [Watch]
Tokyo CG specialists Onesal and the Spanish agency Lola MullenLowe elevate the household cleaning products category to a new level with this exploration of the botanical and bacterial for Klinex BotaniTech disinfectant. [Watch]
Director Seungyong Noh at Yacht in Seoul, South Korea: “The Glitch Film for Agust D (aka SUGA from BTS) serves as a metaphor to represent SUGA and Agust D’s individual personas while also showcasing Agust D’s independent transition.” [Watch]
Inertia Studios in London just dropped this dynamic all-CG film for UK sportswear maker Helfare in response to the brief, “capture the adrenaline of mountain biking, appeal to the brand’s core audience, and showcase their latest jacket.” [Watch]