Inspired by traditional Japanese watercolor techniques, Not to Scale directors Hello Savants craft a fluid tribute to the ingenuity and philosophies of ASICS founder Kihachiro Onitsuka on the company’s 100th anniversary. [Watch]
If a product film’s purpose is to spark desire in the viewer while revealing the product’s features and benefits, then this project by Amsterdam studio Ambassadors for Dutch bicycle maker VanMoof goes above and beyond. [Watch]
Holdframe is a new platform for the animation and motion design community offering a curated collection of project files to purchase for educational purposes from top designers and directors. [Watch]
From Buck: “For the launch of five classic shoes in perhaps the most classic colorway there is [white], we unlocked the gradient tool and blasted our screens with ramped colors. [Watch]
The seductive packaging of Malaki’s flavored tobaccos provide the starting point for this sleek and sensual CG brand film by Milan motion studio Ditroit. [Watch]
The all-Barcelona team of motion designer/animator Adrian Moran and Drasik studio infuse this video for Eres’ relocation services with both charm and clarity to make sure it stands out in the very crowded explainer market. [Watch]
