Creative Director Chapman Bullock at design/animation studio PROPER in Austin, Texas: “We were approached to create a teaser and product video for their latest product, the V Series cooler. In the past YETI has always relied on live-action to push its products, so they wanted to be careful moving into a CG-driven direction.” [Watch]
NY artist/director Shane Griffin lets loose with a short blast of bouncy color in the Nike Epic React Flyknit Campaign for Nike Football featuring both home and training colorways for Chelsea, Tottenham, PSG, and Barcelona. [Watch]
Creative director Jarratt Moody and the oddfellows design and animation crew wrap this explainer for online wholesale marketplace Faire in a soft, minimal, and ultimately welcoming illustration style. [Watch]
Golden Wolf: “We’re taking you to another dimension with this spot for Crown Royal Apple created with our buddies at Anomaly.” [Watch]
The popularity of what we might call CG magic realism continued to expand in 2019 as more creators and clients embraced the power of hyper-real 3D to transport viewers to surreal and abstract worlds with spellbinding clarity. [Watch]
Longer-form marketing films unhampered by the limits of broadcast TV allow for deeper narratives which in turn often inspire forceful and innovative visuals. Here are eight brand films from 2019 we believe live up to that promise. [Watch]
