The best software explainer films transform the mundane details of everyday tasks into a series of delightful moments, treading a fine line between visual engagement and coherence. Bark&Bite’s new work for Microsoft Planner does just that. [Watch]
The geometric fantasy world of Dutch fashion designer Iris van Herpen comes to life with tasteful restraint in this product film for the Huawei Pocket 2 phone that “remaps and redefines the boundaries between technology, art and fashion.” [Watch]
The 2024 edition of the Google Marketing Live event opened with this bright and bubbly mixed-motion sequence lead by Scholar CDs Will Campbell and Juan Carlos Cuadra who set out to “showcase what Google AI can do for you”. [Watch]
Director Kawe de Sá leads the character design and animation team at Roof Studio in Brooklyn on a musical journey into good vibes in this CG-as-claymation spot for New York Blood Center Enterprises thru Miami agency Markham Yard. [Watch]
Category Advertising, Animation, Brand film, CG, Character Animation, Featured · Tags Guto Terni, Kawe de Sá, Lucas Camargo, Markham Yard, ROOF, Tonal Chaos, Vinicius Costa
Founded in 1862, venerable French perfume brand Roger & Gallet looks anything but its age in this series of effervescent new spots from Clim Studio in Barcelona crafted to “exude joy and sophistication”. [Watch]
The ongoing creative exploits of Tendril’s design team for Swiss watchmaker Hublot reach a new level of complexity in this launch film, merging live action and CG into a stream of style around the Arsham Droplet pocket watch. [Watch]