Leveraging the intense emotions of six Olympic athletes, Japanese cosmetics brand SK-II launches a series of ambitious and empowering films with the help of Imaginary Forces, Passion Pictures, Platige Image, and C3 thru WPP. [Watch]
Category Advertising, Animation, Brand film, CG, Character Animation, Featured · Tags Alan Williams, Bartek Kik, C3, Damian Nenow, Eclectic Sounds, Grey, Hogarth, HUGE, Imaginary Forces, Jon Saunders, Mano, Mediacom, Passion Pictures, Platige, Platige Image, Simon Elms, SK-II, takcom, VaynerMedia, WPP
For the launch of Fender’s American Acoustasonic Jazzmaster guitar, which allows players to blend between acoustic and electronic tones, veteran CG artisans ManvsMachine craft a stunner based on the tagline “The Sonic Shapeshifter”. [Watch]
The battle between South African Olympic gold medallist Caster Semenya and the I.A.A.F. over her gender and ban from competition anchors this crusading film directed by Ralph Karam and animated by the crew at Le Cube for Unilever brand, Lux. [Watch]
Category Advertising, Animation, Brand film, Character Animation, Explainer, Featured · Tags DaHouse Audio, Final Frontier, Le Cube, Lux, Ralph Karam, Unilever
Playard Studios director/animator Carlos Fueyo uses Unreal Engine and manual CG modeling from photo references to craft an intricate and engaging tour through a proposed expansion of The Wolfsonian Museum in Miami Beach. [Watch]
Andrew Jones, Founder/ECD at FutureDeluxe in London: “In recognition of Earth Day, we collaborated with Converse to create a launch film and key visuals for all the new colorways of the latest addition to the Converse Renew lineup: The Chuck Taylor All Star Crater Knit. [Watch]
Barcelona studio Six N. Five, who recently dropped this fabulous send-up of CG architectural visualizations, teams with Nando Costa for the latest in his series of intriguing and intricate brand films for Microsoft. [Watch]