Guido Lambertini, creative director/partner at Niceshit in Barcelona: “Men’s health is a delicate topic to tackle so the main challenge in creating these films was to talk about this and get men to fix problems in a lighthearted, humorous way.” [Watch]
Urged on by the words of English performance poet John Cooper Clarke, creative director Stefan Falconer and the crew at Golden Wolf layer up a barrage of collage for adidas and Manchester United through London agency Homeground. [Watch]
Director Gustavo Leal at Dirty Work in São Paulo: “We were invited by agency monkey-land to develop and create a manifesto for PetroRio, an oil company based in Brazil. [Watch]
Thomas Bay, founder/EP at Frame in Copenhagen: “72andSunny approached Frame to develop a series of short films to highlight the many features of the brand new UA Flow Velociti Wind Running Shoes, from American footwear and sporting apparel giant Under Armour. [Watch]
Inspired by the idea of “predetermined resilience”, Scottish studios Playdead and Eyebolls create a tough little glass protagonist navigating a perilous and crowded landscape in this brand film for investment managers Baillie Gifford. [Watch]
From the team at Gunner in Detroit: “Dropbox approached us to animate their growing family of product logos, as well as define an animation system for all logos to follow.” [Watch]
