The Atlantic How Parents Should Discipline Children animated explainer video | STASH MAGAZINE

The Atlantic: “How Parents Should Discipline Children”

The Atlantic: “How Parents Should Discipline Children” animated explainer video [Watch]

The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. Marc Smith: “There was a literal meaning that I wanted to create a sequence with levity - a fun and lively character piece and a wild spectrum of enthusiasm and emotion. "It was a chance to follow my own advice: not to take myself too seriously and fall in love with design all over again, specifically character work, which is something I adore.” “I made a curated playlist for the animation team so they would understand the tone I wanted to achieve. I even acted out all the scenes personally, so that they had a clear reference.”   Client: Semi Permanent (Auckland) Director: Simon Velvin Production: MPC Creative Director: Marc Smith Executive Producer: Nick Haynes Producers: Lindsey Krehel & Chris Connolly Bangalore Line Producer: Sanchit Soi Bangalore Production Coordinator: Salil Thapa Storyboards/illustrations: Roger Hom, Tyler Gibb Motion Design: Adam Rozanski CG Lead/VFX Supervisor: Chris Bernier Bangalore CG Supervisor: Mark Robinson Modeling: Jemmy Molero Rigging: Wesley Schneider Animation: Mike Lombardo, Grae Revell, Madeline Jackson, Jacob Fradkin, D. Venkatesan, Shiny Rajan, Debasish Raha Lighting/lookdev: Chris Bernier, Roberto Maki, Lucy Choi, Vadim Turchin, Chris Ribar, Francisco Fraga, Monica Manalo, Ashley Yee, Mike Lombardo FX: Helen Kwok 2D Lead: Tobey Lindbäck Bangalore 2D supervisor: Rashabh Bhutani Compositors - Tobey Lindbäck, Giulia Bartra, Renato Carone, Mazyar Sharifian, Abhilash Aravindakshan, Dilshad Alam, Rajinikanth R., Geetesh Tari, Yashvardham Jain Music/sound: Nylon Studios Creative Director/Composer: Zac Colwell Sound Designer: Stuart St Vincent Welch, Dave Robertson    

MPC Opens Semi-Permanent 2018 in Auckland

The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. [Watch]

“Airbnb Cycling Experiences” by Illo

Timed for release with the Tour de France race, the crew at Illo in Turin, Italy designed this jaunty explainer to share some numbers about the growth and importance of cycling experiences among Airbnb members. [Watch]

catsophrenia by Everfresh animated short film | STASH MAGAZINE

“Catsophrenia” Animated Short by Everfresh

Join German animator Sebastian Pfeifer (aka Everfresh) for a little “half man half cat” animated weirdness. [Watch]

ESPN Youth Idents by State Design animation | STASH MAGAZINE

ESPN “Youth Idents” by STATE

STATE: “What do you do when you’re given carte-blanche to do whatever the hell you want? We took the money and ran. Specifically, to some seedy back-alleys in Bangkok. Such fun times… [Watch]

Hey Google, tell me something good animated film | STASH MAGAZINE

“Hey Google, Tell Me Something Good”

Ryan Burke, creative producer at Google’s Creative Lab: “These days we’re consuming more news than ever, and sometimes, it can feel like there are only problems out there. But the fact is, there is a plethora of good news happening. [Watch]