Director/co-founder Chris Boyle at Private Island in London: “Synthetic Summer is a machine learning interpretation of an American beer advert. It features no real people and is generated entirely from text prompts.” [Watch]
Woodwork Amsterdam and director Menno Fokma kick virtual street fashion up a notch in this glitchy showcase for the limited-edition IRL adidas “Into the Metaverse” collection inspired by the NFT, Indigo Herz. [Watch]
Category 3D Style, Advertising, CG, Featured, Metaverse, Motion Design, VFX · Tags Adidas, Adidas Studio A, Menno Fokma, THNDR.studio, Woodwork
The Team at Cairo VFX shop Monkeys turned around 100+ shots in just 12 days for this knockout spot directed by Ahmed Hussein at ASAP Productions for First Abu Dhabi Bank (FAB) and their sponsorship of Egyptian football club Al Ahly. [Watch]
London 3D animation studio Dada Projects (also responsible for this ambitious Rimowa film) visualizes the materials, processes, and life cycle of the Peel Hemp Chair from California studio PROWL. [Watch]
Dell’s Alienware x16 gaming laptop takes on mythical status in this no-holds-barred demonstration of fantasy world-building by the design and CG team at Trizz in Barcelona. [Watch]
Director Paulo Garcia and Brazilian animation force Zombie Studio (who crafted this holiday classic for Doritos), apply their CG character and lighting skills to a duet of aging felines for the Vivo x90 phone thru Shanghai agency KARMA. [Watch]