Kaleidoscopic product shots, dynamic typography, and a cross-section of happy humans flow into one impossible-to-ignore 30-second brand film for Smirnoff, courtesy of the design and motion crew at ManvsMachine thru McCann New York. [Watch]
Reteaming with agency Across The Pond, the design and motion crew at Art&Graft in London combine a prismatic graphic treatment with illustration, and bold type to elevate their newest AI explainer for Google. [Watch]
From the team at BUCK: “It was a dream when GRIT invited us to collaborate on a 30-second ad for Splash flavored water, featuring an original track composed live by T-Pain on his Twitch stream. [Watch]
Guido Ekker, aka VFX supervisor and director at The Panics in Amsterdam, unveils Adidas’ new ALTS web3 loyalty concept, mixing motion-capture, hand-held cameras, and a cyber-punk vibe into a pair of gritty, neon-infused films. [Watch]
Category Advertising, Animation, Brand film, CG, Character Animation, Featured, Motion Capture · Tags Adidas Studio A, Guido Ekker, Post Panic, The Midnight Club, The Panics
ECD Gareth O’Brien (whose many design/animation styles can be seen here) leads the BUCK Sydney crew and a trio of expressive CG characters fearlessly into the Australian heat for Taiwan tea franchise Gong Cha. [Watch]
Taxfreefilm, the Parma-based studio that brought us the meticulous mechanics of this Omega film, switches gears to show off their comedic character skills in a spot for Italian produce brand Agricola Don Camillo. [Watch]