The 2024 holiday ad season arrives today with UK retailer Argos mascot Trevor the dinosaur living his best life as a rock star courtesy of Partizan director Michael Gracey and the (very busy) Electric Theatre Collective animation crew. [Watch]
The potent combination of French directing collective Megaforce and London VFX house Electric Theatre Collective (see here and here for recent collabs) deliver a guaranteed crowd pleaser and future awards magnet for Apple. [Watch]
The latest 3D motion work from Rimantas Lukavicius and the KORB team for Nike finds the Lithuania-based studio crushing symbols and icons from LeBron Jame’s career in a spot for the LeBron XXII shoes releasing this week. [Watch]
ManvsMachine’s visual adventures with website building platform Squarespace (see here and here for prime examples) continue with a masterclass in shiny pneumatics touting the brand’s collab with artist Jeff Koons. [Watch]
Executive creative director Ant Baena and the FutureDeluxe team demo the immersive audio power of the Sonos Arc Ultra sound bar in this Dune crossover with the sands of planet Arrakis in the starring role. [Watch]
Playing off Guinness’ infectious “Dancing Man” ad (an audience and industry fave from 1994), Nexus director Johnny Kelly and Yamination Studios mix live-action and stop-motion to channel the feel-good vibes of the original. [Watch]
