Polaroid founder Edwin Land’s retinex theory of color, first published in 1977, comes to whimsical life in this spot from Jelly director/designer/animator Charlie Toqué for the brand’s new I-Type film. [Watch]
Advertising for retirement financial services is most often a bland mix of silver hair and generic smiles but the design and animation crew at BUCK take a decidedly different tack in this playful spot for Australian Retirement Trust. [Watch]
In what may be the most fun dental care animation of all time, motion designer Gabriele Calvi and Milan’s Reframe Studio create a branded music video for Italian toothbrush/toothpaste brand SilverCare. [Watch]
From the team at Found Studio in London: “Our first film for Toblerone isn’t just an advert; it’s a sensorial experience created for their all new Truffle launch.” [Watch]
Passion Pictures directors againstallodds channel a classic Disney vibe for this emotional fairy-tale-gone-wrong raising awareness of dementia’s heartbreak for Alzheimer’s Research UK thru agency Above+Beyond with VO by Olivia Colman. [Watch]
With inspiration drawn from a Beijing Opera performance depicting two warriors fighting in the dark, director Zhang Yu and his team at CCLAB combine dynamic motion with a black and white palette in a sleek TVC for HUAWEI’s flagship phone range. [Watch]
