Mill+_Legoland BMB | STASH MAGAZINE

Behind the Scenes of LEGOLAND “Awesome Awaits”

Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]

BUF_CanalSat Thierry Poiraud | STASH MAGAZINE

BUF and BETC: CANALSAT “The Battle”

Rods director Thierry Poiraud and Paris VFX powerhouse BUF help French subscription satellite/cable provider CANALSAT backhand the French tradition of airing American TV series six months after they premier in the US. Agency: BETC, Paris. Sound: Kouz. [Watch]

Framstore Radical Media GE | STASH MAGAZINE

Inventing the GE “Invention Donkey”

Framestore and Radical Media director Steve Miller give the talking animal genre a tiny tweak in this peculiar spot for GE thru BBDO New York called “Invention Donkey,” the anchor creative for a broad digital campaign across YouTube, Facebook, Twitter, Snapchat, etc. [Watch]

Hornet New Brunswick Power | STASH MAGAZINE

Yves Geleyn: Getting Smart about Power

Hornet director Yves Geleyn specializes in telling simple stories with style and charm. Witness this new :90 animated spot, the center piece of a cross-platform effort urging the good people of chilly New Brunswick to conserve electricity by switching to programmable thermostats. [Watch]

PlusOne_Soa Aids | STASH MAGAZINE

Soa Aids Nederland “Be Sexy, Be Smart”

Amsterdam design and animation studio PlusOne crafts a series of swirling and vibrant hand-drawn vignettes to tackle the challenge of raising awareness about STDs and HIV among immigrants to the Netherlands from sub-Saharan Africa, Suriname, the Dutch Antilles and Aruba. [Watch]

SHED_MSSS Tobacco | STASH MAGAZINE

Beware the Dude with Smoke for Hair

Montreal VFX and animation studio SHED help the Quebec government battle smoking among the 11 to 14 set with a charismatic/creepy character fit for a vinyl collector in this 3D spot posing as stop motion, part of an awareness campaign stretching across TV, web and print. [Watch]