Sleek compositions and fluid transitions rendered in a minimal palette drawn from France’s Tricolor flag distinguish H5’s online video animated at Studio Wanda in Paris for Dior’s Eau Sauvage men’s fragrance first introduced in 1966. [Watch]
How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
Commissioned by a not-for-profit Christian ministry to promote a book by Kevin DeYoung, this vibrant and detail-rich sequence from the team of Vancouver animator/CD Jorge Rolando Canedo Estrada (aka Jr.canest) and Seattle illustrator/designer Don Clark will appeal to both believers and heretics alike. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
What’s the secret to punching out of the Rio Olympics ad barrage? Start with a killer script from W+K Portland calling for A-list sports celebs, hire Prettybird directing duo DANIELS to shoot it, hand the footage to editor Angus Wall at Rock Paper Scissors, then let The Mill handle VFX and grade. [Watch]
In direct contrast to his last Honda spot – the massively complex table-top adventure called “Paper” – Oscar-nominated stop motion maven Adam Pesapane (aka PES) invades the Esther Williams Stage at Sony Pictures Studios in Culver City constructing five life-size sets in this new 60-second opus for the 2017 Honda Ridgeline. [Watch]
