The Mill VFX team and Oscar-winning director/DP Wally Pfister transform what might have been yet another slick showcase for elite athletes (Misty Copeland, Stephen Curry and Jordan Spieth) into a complex and memorable spot for Under Armour thru Droga5, mobilizing the studio’s skills with Massive software [Watch]
Assembly director Jonny Kofoed and his intrepid team of three animators makes a compelling case for the proposed 24-hour detente between Burger King and McDonalds in peaceoneday.org’s continued campaign to make the world a nicer place. [Watch]
MPC LA take the VFX lead in the latest full-on insanity from hungry man director Wayne McClammy and SF agency Heat for EA Sports’ Madden NFL franchise, a five-minute parody-packed movie trailer starring Dave Franco, Christopher Mintz-Plassethe and NFL playmakers Rob Gronkowski, Julio Jones [Watch]
The Buck crew help Wieden+Kennedy break Nike out of the footwear industry’s recent (and spectacular) CG habit with these two short blasts of extreme 2D action for Hypervenom soccer boots as worn by Brazil’s captain Neymar Jr. and Poland’s captain Robert Lewandowski. [Watch]
Nomint founders and directing duo Christos Lefakis and Yannis Konstantinidis help JWT London target classic U.K. beverage Ribena to young adults with this maximalist collage of blackcurrants and trippy fauna all held together by an infectious custom track from indie UK hiphop oufit Tigermonkey. [Watch]
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
