How do you sustain viewer interest for 75 seconds when you’re launching a product as dry and abstract as cloud data services for a company as massive and straight-laced as IBM? Like this… [Watch]
Commissioned by a not-for-profit Christian ministry to promote a book by Kevin DeYoung, this vibrant and detail-rich sequence from the team of Vancouver animator/CD Jorge Rolando Canedo Estrada (aka Jr.canest) and Seattle illustrator/designer Don Clark will appeal to both believers and heretics alike. [Watch]
The team at Giant Ant in Vancouver take their latest open brief from Slack deep into bright-and-happy land via this bouncy 3D mini-opus, with post-production from The Sequence Group, and music/sound design from Antfood. [Watch]
What’s the secret to punching out of the Rio Olympics ad barrage? Start with a killer script from W+K Portland calling for A-list sports celebs, hire Prettybird directing duo DANIELS to shoot it, hand the footage to editor Angus Wall at Rock Paper Scissors, then let The Mill handle VFX and grade. [Watch]
In direct contrast to his last Honda spot – the massively complex table-top adventure called “Paper” – Oscar-nominated stop motion maven Adam Pesapane (aka PES) invades the Esther Williams Stage at Sony Pictures Studios in Culver City constructing five life-size sets in this new 60-second opus for the 2017 Honda Ridgeline. [Watch]
Two sweet pieces of absurdist eye candy animated by London’s Golden Wolf driving the “sensory overload” behind The Barbarian Group’s new campaign for international beverage brand Mirinda, produced through Blacklist in New York. [Watch]
