Demo reels serve as the primary sales tool for studios, but they also act as unintentional time capsules reflecting the tastes and attitudes of the company, their clients, and the audiences they target. [Watch]
ECD Orion Tait and the buck crew let loose with a splash of effervescent eye candy for Coke drinkers in Japan, the brand’s second biggest market after the U.S. [Watch]
The move toward longer, heart-tugging CG story-telling continues to accelerate with this 3.5-minute short film for the Dairy Farmers of Canada crafted by the crew at Gentleman Scholar thru agency DDB Canada. [Watch]
Watch as Psyop and the agency crew from McKinney bring a new level of high speed motion control tech called Spike (from The Marmalade in Germany) to the paint-in-water genre for Sherwin-Williams’ Emerald paint line. [Watch]
Three years after signing with Passion Animation Studio for UK and US representation, Stockholm-based duo againstallodds (aka Niklas Rissler and Derek Picken) have become the go-to directors for heart-tugging CG narratives. [Watch]
Executive Creative Director Ben Smith and The Mill crew take the CG tableau technique to a new level in this spot for the United States Marine Corps, cramming pivotal historical battles with grit and painstaking detail. [Watch]
