Undeterred by the sudden death of a job in the middle of R&D, the motion crew at Alchemy in London pivoted their efforts into this spec spot for sporting goods brand Salomon, designed to “showcase the team’s conceptual, edit, and technical skills in one place.” [Watch]
Somewhere in the future, when the world has come to its senses and finally establishes the Car Insurance Advertising Hall of Fame (CIAHoF), this spot from Division directing duo Mrzyk & Moriceau will be inducted for sheer audacity. [Watch]
Working with Toronto prodco Impossible Studios, director/CD Alon Isocianu and Reactiv weave together live-action with delicate floral VFX in a striking piece for the Canadian Cancer Society that he calls “a real labor of love for a great cause.” [Watch]
Following up on their retro-print inspired Crocs spot from last fall, the CG motion crew at Bark&Bite in Leeds slip into a new look based on the casual footwear brand’s partnership with the NBA. [Watch]
Working thru prodco Friend London and agency Publicis Conseil, ManvsMachine takes the director’s chair in this complex mix of live-action and photo-real VFX for the EV reboot of the Renault 5 with post handled by Electric Theatre Collective. [Watch]
Category 3D Style, Advertising, CG, Featured, VFX · Tags Electric Theatre Collective, ManvsMachine, Mike Sharpe, Publicis Conseil, Quad, Renault, Start-Rec
South Korean motion designer Shin Hansol’s latest personal project casts the elegant bottle of Dior’s Homme Eau de Toilette Cologne as a type of elusive talisman in this carefully choreographed and lovingly lit CG work. [Watch]